Typography is one of the most potent ways to connect with your customer, so be sure to pick the type that most closely conveys what you want your customer to feel when seeing your product, brand or company. Some of my favorite fonts that give off strong feelings are actually free fonts, which is always an added bonus! The first two give off an older, eerie feeling, like I’m looking into some deep secret from the past. Others, like Joe Hand 2, make me feel relaxed, as if I’m writing a letter to an old friend. All of these fonts can be used to give your marketing materials whatever feelings you want to convey to customers.